Brainstorming is a popular tool that helps you generate creative solutions to a problem.
It is particularly useful when you want to break out of stale, established patterns of thinking, so that you can develop new ways of looking at things. It also helps you overcome many of the issues that can make group problem-solving a sterile and unsatisfactory process.
Used with your team, it helps you bring the diverse experience of all team members into play during problem solving. This increases the richness of ideas explored, meaning that you can find better solutions to the problems you face.
It can also help you get buy in from team members for the solution chosen – after all, they were involved in developing that solution. What’s more, because brainstorming is fun, it helps team members bond with one-another as they solve problems in a positive, distraction-free environment.